Certified Social Media Marketer




The digital marketing agency is the gold standard in online advertising certifications. The POA is recognized and respected by the internet advertising industry as a whole. Earning your POA digital marketingwill set you apart from your competition and demonstrate to potential employers that you've the skills and knowledge required to succeed in the field of online advertising.

The POA digital marketingis earned by passing a rigorous exam that covers all facets of online advertising, from campaign planning and management to creative development and optimization. The POA exam is administered by the Online Advertising Bureau (OAB), a not-for-profit trade association that represents the interests of the internet advertising industry.

To be eligible to take the POA exam, candidates will need to have at least 2 yrs of experience in online advertising, either in a agency or client-side role. Candidates must have a powerful knowledge of all aspects of online advertising, including paid search, display advertising, social media marketing, and more.

Taking the POA exam is a commitment—it is really a three-hour exam that must definitely be taken personally at a certified testing center. The exam fee is $695 for OAB members and $995 for non-members. However, the investment in taking the POA exam is really worth it—earning your digital marketingwill supply you with the knowledge and confidence you'll need to excel in your career in online advertising.

Conclusion:

The Professional Online Advertising (POA) digital marketingis essential for anyone intent on furthering their career in online advertising. The POA exam covers all facets of online advertising and is administered by the Online Advertising Bureau (OAB). Candidates should have at least couple of years of experience in online advertising to be eligible to take the exam. The investment in taking the POA exam is well worth it—earning your digital marketingwill provide you with the knowledge and confidence you'll need to excel in your career in online advertising.

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